Xplor
Xplor is a Series B funded, fast growing SaaS startup with offices in Melbourne, Australia (HQ) and London, UK. Their mission is to automate administration so that they can help educators, administrators and parents focus on a child’s learning.
Xplor aimed to help center administrators promote their services to potential parents and boost child occupancy. To accomplish this, they tasked us with addressing two key questions during the project:
How might we help parents to find and enrol in childcare for the specific needs of their children?
How might we help childcare administrators to advertise their centre so that they can attain higher child occupancy?
-
9
Competitor Analysis
-
110
Survey Responses
-
13
One-on-one Interviews
-
7
Usability Testing
The Research Process
It was a pleasure to collaborate with two other talented UX Designers, Chiara Malicsi and Sean Ansari. I believe that the most effective UX work is accomplished in groups, where we can exchange ideas and leverage each other's unique skillsets.
At the outset, we conducted a broad analysis of comparable websites and gathered statistical evidence through surveys to inform our approach for the client.
As we progressed to defining the problem, we adopted a more focused, one-on-one interview method to gain deeper insights into how users interacted with Xplor.
Defining the research
We documented our research by grouping key insights into categories that identified pain points and delights.
To define our research, we created three personas and mapped out the journeys of parents searching for a childcare center, as well as administrators promoting their centers. We placed our primary focus on parents and small provider admins, as we identified the most significant opportunities with these groups.
Parent Persona
Small Provider Admin Persona
Enterprise Admin Persona
Customer Journey Map
Parents & Small Business Provider Admins
Golden Path Journey Map
Parents & Small Provider Admins
Customer Journey Map
Parents & Enterprise Admins